Grubhub makes ordering late night - or anytime - as easy as pie. And, who better to enjoy their tasty offerings than college students?
To reach this demo, Grubhub tapped into the power of playables to deliver a fun, frictionless "unscramble the delivery route" playable ad experience that appealed to college students and the 18-24 demo overall.
After consumers played - and in many instances replayed - the experience, they were offered a promo code for $10 off their first order. Consumers then downloaded the app and created accounts, providing a successful lead gen component to the campaign.
The enjoyable gaming experience, combined with the opportunity to immediately install and order, drove incredible results, and Grubhub has since expanded the campaign each year.
Engage with the Playable or print case study PDF below.