Lendi is Australia's first home loan platform that uses advanced technology to simplify the home loan process. Matching loans from over 37 lenders with individual needs, Lendi gets consumers approved in an easy online process that saves time and reduces costs.
To build awareness of their ability to help home owners not only save money but make the loan process easier, Lendi launched the "Discover the Difference" playable mobile ad campaign.
Consumers were invited to toggle various loan components, including time remaining on their existing home loan and amount owed, to calculate what they could save with Lendi.
The playable end screen would then display how much or how quickly they could pay off their loan including the savings they could achieve with just 0.1% rate change. The campaign performed extremely well with a whopping 68% of players clicking through to the Lendi site to learn more and continue their home loan journey.
Engage with the Playable or print case study PDF below.