With TreSensa, MARS Petcare more easily - and engagingly - moved consumers down the purchase funnel, driving increased brick & mortar sales at OXXO locations.
How? By creating an opportunity for consumers to choose their favorite pet, engage in a stimulating playable that included valuable pet education - and most importantly - receive a custom coupon at a key decision point within the ad.
First, TreSensa delivered a different Playable experience based on a user's pet affinity (are you a cat or a dog person?). Then, changed creative elements and marketing messages in real time based on ad performance and consumer action within the game.
MARS Petcare was able to pinpoint purchasers and drive in store sales by quickly finding the right creative triggers to drive the desired results. The unmatched performance has led to expanding the campaign worldwide.
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