App & Game Marketers
New Balance may be known for the Science of Soft, but
they've got the art of creative down with the Fresh Foam
Cloud Jumper TreSensa playable campaign.
With amazing & addictive game play featuring Newbie the
bouncing bunny, the New Balance playable artfully
highlighted the support and the soft, cloud-like feel of the
Fresh Foam sneaker.
The campaign performed incredibly well, effectively
reaching the 13-24 target demo who not only stayed - but
re-played - the incredibly fun & informative ad.
Engage with the Playable or print case study PDF below.
SECONDS AVG. TIME SPENT
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