Pepsi's Summer Quest Playable provided a refreshingly innovative way for consumers to engage with the brand.
Featuring 5 episodic levels of jumper-style activity spanning the beach, pool, a music festival and more, consumers were treated to a fun way to celebrate summer and enjoy Pepsi.
Consumers played - and replayed - the ad experience, earning stars and capturing different flavors of Pepsi along the way. A
persistent call to action to "Enter the Pepsi Summer Sweepstakes" clicked consumers through to enter for a chance to win tickets, trips, and more.
Not just for app install or gaming advertisers, Pepsi proves playables mobile ads are a highly effective format for brands.
Engage with the Playable or download the case study.