Western Union tapped into the power of playables with
a highly engaging mobile ad experience that
effectively communicated the reach & ease of
sending "Global Money Now" around the world.
By using the initial "Where do you usually send money?"
prompt, users self-identified their region of choice and
received a corresponding interactive puzzle experience.
They then tapped to complete the puzzle and once
complete, an end screen focused on the many banking
locations in their region where they could send money.
The combination of fun and positive engagement
combined with relevant location-based messaging
enabled consumers to quickly understand the benefits
of utilizing Western Union and the unique ability to use
both WU App or WU.com to reach thousands of
The exceptional performance has led to expanding
the campaign to additional regions.
Engage with the Playable or print case study PDF below.