A/B Testing Proves Playable Ads Outperform Standard Ad Types on Facebook for Casumo
The playable ad engaged users by asking them to spin to collect points through the casino slot game. After three spins, the player is prompted with the option to 'See More' or 'Play Again.'
The playable ran in tandem with the standard ad types on Facebook but saw much more impressive performance over the campaign flight. The CTR was 49.9% higher, the conversion rate was 79% higher, and the CPA was 54.7% lower with the TreSensa ads versus the standard ads.
The Facebook campaign was a huge success, driving conversions and lowering the acquisition cost for Casumo, all while engaging their target audience with a compelling creative from TreSensa.
Higher CTR Compared to Standard Ads
Higher Conversion Rate Compared to Standard Ads
Lower CPA Compared to Standard Ads