Playable Mobile Ad Campaign Drives Installs for Warner Brothers Entertainment

A TreSensa playable was utilized to promote installs for the mobile game, Game of Thrones: Conquest.

Background

Warner Brothers Entertainment tapped TreSensa to create four variations of a playable ad for their Game of Thrones mobile game. The playable needed to successfully highlight the strategic nature of the game in order to get users to download.

Goals

The main goal of the campaign was to drive installs while keeping the cost per acquisition as low as possible.

Solution

The  campaign was launched on Facebook and performed extremely well, generating high engagement and 35,000+ installs. And, Warner Brothers Entertainment was able to easily optimize creative with the TreSensa platform, quickly identifying the creative version and interactive components that would yield the highest ROAS.

Click here to see the playable.

+1%

CTR

35K

App Installs

$14

Cost Per Install