Playable Mobile Ad Campaign Drives Installs for Warner Brothers Entertainment
A TreSensa playable was utilized to promote installs for the mobile game, Game of Thrones: Conquest.
Goals
The main goal of the campaign was to drive installs while keeping the cost per acquisition as low as possible.
Solution
The campaign was launched on Facebook and performed extremely well, generating high engagement and 35,000+ installs. And, Warner Brothers Entertainment was able to easily optimize creative with the TreSensa platform, quickly identifying the creative version and interactive components that would yield the highest ROAS.
Click here to see the playable.
+1%
CTR
35K
App Installs
$14
Cost Per Install