Grubhub Playable & Promo Delivers New Users
After consumers played - and in many instances replayed - the playable experience, they were offered a promo code for $10 off their first order. Consumers then downloaded the app and created accounts, providing a successful lead gen component to the campaign. The enjoyable gaming experience, combined with the opportunity to immediately install and order, drove incredible results, and Grubhub has since expanded the campaign each year.
Click Through Rate