Lendi wanted to innovate the way it provided online loan calculators to its customers, and do it in a playful way, to increase brand awareness and build consideration with those looking to refinance their homes.

Lendi & Facebook Creative Shop, with the help of leading interactive in-app tech co. and Facebook Marketing Partner TreSensa, developed an interactive home loan refinancing calculator. This allowed customers to stay on platform and access the valuable and personalized information that could help save them thousands over the life of their loan.

The Lendi campaign was highly successful, delivering the following results:

- 7.8-point lift in brand awareness

- 12.4-point lift in ad recall

- 20% increase in incremental leads