Lendi Drives 20-Point Increase in Leads with TreSensa Powered Facebook Ad

In a global first for fintech, Australian online home loan platform, Lendi, collaborated with Facebook and TreSensa to develop an interactive refinance calculator.

Background

Bringing together smart technology and smart people, Lendi has helped thousands of Australians compare, apply and settle their home loan online since 2013. Lendi compares products from banks and lenders to match customers with the right loan for them.

Goals

Lendi wanted to innovate the way it provided online loan calculators to its customers, and do it in a playful way, to increase brand awareness and build consideration with those looking to refinance their homes.

Solution

Lendi & Facebook Creative Shop, with the help of leading interactive in-app tech co. and Facebook Marketing Partner TreSensa, developed an interactive home loan refinancing calculator. This allowed customers to stay on platform and access the valuable and personalized information that could help save them thousands over the life of their loan.


The Lendi campaign was highly successful, delivering the following results:

- 7.8-point lift in brand awareness

- 12.4-point lift in ad recall

- 20% increase in incremental leads

+20%

Leads

+7.8

Brand Awareness

+12.8

Brand Recall