Moët Celebrates Valentine's Day with a Love Poem Generator Playable

The champagne brand made the most of Valentine's Day with a TreSensa playable ad.

Background

In the spirit of the season of love, Moët teamed up with TreSensa to create a playable love poem generator. Users enjoyed launching a champagne cork into a glass which would deliver a piece of a love poem, which was written by a famous poet who was  working with Moët. 

Goals

The goal of the campaign was to keep users engaged on Facebook, Snapchat, and more.

Solution

The campaign was incredibly successful by allowing users to engage with Moët in a unique and positive way - and for an extended period off time. The playable was a premium interactive experience with rapid versioning & testing technology built-in to effortlessly drive optimal results for the brand leading to their impressive results.

38%

Replay Rate

73%

Completion Rate

725

Total Hrs. Spent on Snap